Why Mobile Optimization Is Important for Small Businesses

'Business meeting in coffee shop with Windows Mobile devices' photo (c) 2007, gail - license: http://creativecommons.org/licenses/by-nd/2.0/

Telecommunications is like the world’s central nervous system. Interconnected through complex networks, through mobile phones, tablets, PCs, telephones, TVs and other gadgets linked via the Internet, this global system reaches and affects nearly everyone. This is the system that allows us to communicate and share thoughts, ideas, and conduct business with anyone, anywhere in the world.

More people are using mobile phones and mobile-based services

At the end of 2012, according to a mobiThinking.com report, The International Telecommunication Union estimated about 6.8 billion mobile subscriptions, a figure that is equivalent to 96% of the roughly 7.1 billion world population.

In the U.S. alone, a study conducted by Pew Internet & American Life Project reveals that as of November 2012, over 85% of American adults own and use mobile phones for purposes other than the need to stay connected – organizational and entertainment purposes, specifically.

More reasons to use mobile devices

In addition to basic calling features, below are various other benefits mobile device usage affords today’s organizations:

Mobile devices enable rapid response

Since more and more users are becoming increasingly glued to their mobile phones to function more efficiently on a day-to-day basis, in addition to marketing campaigns that are working well for the company, it makes sense for marketing professionals to gear their resources towards mobile phones and other smart devices.

Wireless data transmission through mobile devices has also enabled faster response.

Mobile devices make data management easier

As today’s business world moves faster, increased mobility through wirelessly interconnected gadgets has afforded users more functionality. Data management can become overwhelming if traditional methods are to be used, not to mention the hassle of having to switch from desktop to laptop to phone in order to organize one’s data stores.

Apps like MobileDay and WorkFlowy can function like brain organizers so that entrepreneurs on the go can still record ideas, as well as keep track of important duties, meetings, conference calls, to-do lists and deadlines that need to be attended to. An app like Shoeboxed, on the other hand, can help organize receipts and record expenses, eliminating paper clutter and the risk for human error.

Mobile devices support mobile work practices

Since the addition of mobile Internet to devices, more doors have been opened for mobility in business operations. An app like SignNow can allow executives to sign documents even while on the go while another app called Square allows for remote sales processing at a flat rate of 2.75% per online sale.

Mobile devices provide instant accessibility

Since it has become one of an individual’s most personal possessions, something he/she probably can’t leave home without, reaching potential customers or business partners through mobile paves the way for faster and more direct communication.

Wherever signal problems can become an issue and cause lapses in communication with customers and business networks, MyAmplifiers.com can provide signal boosters to enhance reception.


Apart from the traditional functions of calling and texting, owners also use their mobile phones for other activities such as taking pictures, surfing the Internet, listening to music, creating and watching videos, organizing information and appointments, document editing and viewing, and much more.

This evolution, needless to say, has heralded a new platform for commercial enterprises. This explains why nowadays, it is a good business practice for organizations to encourage their employees to add mobile-friendly features to their services.

About Hazel Mae Pan

Hazel Mae Pan is a researcher and editor for an international financial firm. She also does various freelance work and has more than 10 years of professional and competitive writing experience. She currently writes content for MyAmplifiers.com, a market-leading mobile amplifiers provider.