5 Instagram Hacks That Will Boost Your Small Business’s Social Reach

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Do you have a small business that is visually oriented? Whether you're an independent clothing label, a pet parlour, a bistro, a florist or a travel agency, the very fact that what you do looks good is a huge asset when it comes to digital marketing – especially in the social media sphere. While B2Bs struggle to create visual content that will appeal to consumers online, you already have fantastic brand-owned content that you can share with an engaged audience with the snap of a smartphone and the touch of an upload button. With 90% of the world's top 100 brands currently running an Instagram account, and user engagement 10 times … [Read more...]

Simple Ways to Boost Your Internet Marketing Results

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In a previous post, we explained why your small business website probably needs to be improved, and as you know, there are numerous reasons why your website is not getting the kind of attention and engagement you are aiming for. There are also ways to solve the issues you might be having, many of which involve just a few small changes. Now that your website is optimized and ready for the spotlight, it is time to turn your attention to your internet marketing efforts. The simple tips we are about to discuss in this article will help you gain traction and attract more visitors – and potential customers – effectively. Invest in Ads A lot of … [Read more...]

4 Cash Flow Tips All Successful Small Business Owner Know

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You can’t run a business without money, this much is fact.  However, opinions about the best ways to generate, and hold onto money, are almost too numerous to count.  One common misconception is that a business must be profitable to have a good cash position.  While profitability helps, especially in the long run, it is not the most important factor to managing cash.  You might be double taking, but many ‘profitable’ businesses have massive cash flow issues.  To make sure this does not happen to you, I have outlined four cash flow tips all successful small business owners know. Don’t Get Caught Off-guard Surprises happen, and while we … [Read more...]

4 Reasons Why Your Small Business Website Needs to Improve

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Let us say you now have a solid digital marketing strategy. You have social media accounts you constantly use, a significant number of likes, and people leaving reviews. You even made certain company information public by putting it up on registries like the ASIC search in Australia for full transparency. But with how long you have been a company and the number of ads you have up and running, you just cannot seem to rake in more people to visit your website to go through your conversion process. Then you did a little research and found out that blogging might help boost your visibility on the Internet. So you write, and write for months on … [Read more...]

How a Small Business Can Start a Productive Blog in 2017

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Blogging is awesome for any small business. You get to showcase your skills to the world in a simple and structured way. A blog can make you famous. It can give you a voice that will help you become an authority in your industry. Do you want to get all these benefits and more, then you need to start a blog that is insanely productive. One that people follow religiously. Starting a productive blog is not just about registering a domain name, getting a wonderful hosting package then installing WordPress. Nowadays, anyone can do that in few minutes. It’s what you do after the set up that matters. So, go ahead and get your blog up, then … [Read more...]

Small Business Owners- Is an Online Degree Program Right for You?

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One of the most worrisome signs is the fact that college enrollment is down as of May, 2016. Although it is yet unclear whether or not this pattern will hold in the coming years, there seems to be a sense of apathy among young entrepreneurs looking at job prospects for the future. Having just come out of a recession that lasted almost the entire time most college age students were in their teen years, it’s no wonder that they would have such a grim outlook. However, there is some amount of hope as well because a growing number of students are seeking an online curriculum such as an online RN to BSN degree from prestigious universities like … [Read more...]

5 Tips for Balancing School with Entrepreneurial Efforts

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Launching your own small business can be a challenge to say the least, especially when you're in the process of earning a degree. Usually it's not the money that keeps students from reaching their entrepreneurial potential, it's improper time management and work/school balancing that prevents them from doing what needs to be done. If you've been struggling to keep up with your company while attending school, consider the following five tips that I used to start my own blogging network while earning a doctor of nursing practice: 1. Consider Online Universities Being stuck on campus and having to attend classes at set times can drastically … [Read more...]

How Your Small Business Can Reach Your Target Demographic

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Spotify recently rolled out a new ad feature that lets advertisers target the company’s 70 million non-paying users. The streaming music company will provide advertisers with demographic data on its users, including gender, age, location, language and playlists. To leverage this data, Spotify is teaming up with several leading providers of programmatic advertising, a recent marketing trend that uses automated software to enable real-time bidding for ads that target users who fit specific demographic criteria and are engaged in defined real-time activities, such as commuting or exercising. Spotify’s move illustrates the value advertisers … [Read more...]

A Small Business Guide to Investing in the US Under Immigration Laws

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The United States provides a host of benefits to those who wish to start their own businesses, which is why new startups are forming every day and innovations are always happening all over the country. If you are hoping to invest in the United States, you will need to follow the immigration laws that are in place for you to do so successfully. In addition to contacting experts like those at Hirson Immigration for help and guidance, check out the short guide below to get started. Getting to Know the EB-5 Program In 1990, the United States Congress set up the EB-5 Program in an effort to stimulate the country’s economy through capital … [Read more...]

How Many of the 8 Million Blind Americans Can Use Your Website?

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There are 8 million people who are registered as blind in the United States. Many businesses ignore the needs of this very substantial minority and lose their business as a result. Yet, the site changes required are simple ones. Understand Your Blind Users Yes, you do have some website visitors who are blind. Many sighted people think that all blindness is the same and that every person who is registered as blind goes around in a perpetually black world. Not so. The statutory definition of blindness is 10% vision in the better eye after correction or a maximum 200 field of view. Many blind individuals can read text on a screen … [Read more...]

Help Your Startup With These Tips

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There are plenty of great reasons to consider beginning your own startup. If you are looking to make a name for yourself in the world of business, a startup is a great place to begin. When you are the owner of your own business, there is no end to what you can accomplish. In order for you to be able to make the most of your startup, you need to know a bit about how to go about the process. Here are a few tips for you to transform your startup into a success. An Amazing Idea Beginning a startup for the sake of it is not a good way for you to get your name out there. In fact, in order for you to be able to really shake things up and … [Read more...]

Four Ways to Make Your Next Business Meeting a Success

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For many business owners regular meetings are a necessary evil. They’re a way to brief, discuss or motivate, ensuring that all parties are on the same page. At the same time meetings have developed a bad reputation in recent years, with many attendees dreading the torture of yet another meeting. Many meetings drag on, wasting time when attendees would rather be working on other, seemingly more pressing, tasks. This negative atmosphere isn’t just draining for the business-owner, it can be downright unproductive. Some staff approach such occasions with a closed mind-set, seeking purely to reach the end as quickly as possible, rather than … [Read more...]

7 Workplace Productivity-Enhancing Tools Every Small Business Needs

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The need for high productivity at work is a reality no business can ignore. By identifying and addressing factors that may cause inefficiencies in the workplace, businesses can realize not only higher revenues but also increased competitiveness in the market. One very effective strategy of increasing productivity is to use technology to manage employees and employee activities. There are several online tools that can help with workplace collaboration, time management, and employee monitoring, leading to greater efficiency. Some make communication among staff members easier, others help with payroll management, and there are even those that … [Read more...]

Digital Payments and Your Small Business

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Everything's going digital these days, and if you're a small business owner—particularly one with a brick-and-mortar location—you may have heard that this includes payments. Not so very long ago, customers basically had two options when paying for goods and services. They could use cash or credit cards (or in some cases write checks, though if you're like me you probably prefer cash or credit!). Now, people have multiple new ways of paying for things without ever opening their wallets. And if you're a small business owner, that probably means you'll have to make an adjustment. I know, I know... It seems as if every month or two there's a … [Read more...]

Using Mobile Marketing to Promote Your Service

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Marketing is defined as: The process or technique of promoting, selling, and distributing a product or service (Merriam-Webster) Mobile marketing is further defined as: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through and with any mobile device or network. (Mobile Marketing Association If we put these two definitions together we get a definition we get: Mobile marketing is the means by which an organization communicates and engages with its audience using mobile devices or networks to promote, sell or distribute a … [Read more...]

How to Find the Right Platform to Raise and Donate Money

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With a growing number of crowdfunding websites, those looking for funding for their projects as well as those looking to donate can find it hard to identify the right platform to do so. The growing number of internet users worldwide is a good sign for the crowdfunding industry as it means that more and more people will use the various platforms to raise money, and many donors will also come by to assist. The main challenge will be for them to find the right platform to use to make or receive the donations for the projects to be up and running. The following tips are for you to choose the right fundraising platform: Risk Whether you … [Read more...]

How to Increase Revenue for Your Next Conference or Convention

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Everybody knows that one of the best ways to establish yourself in your field is to produce your own events. What not everybody knows is that conferences and conventions are incredibly expensive to produce, and the profit margin on them is relatively small. Thankfully, there are many methods you can use to increase that margin. Here are a few of our favorites: Expand Your Advertising Space You already know that you will need event sponsors if you are going to be able to afford to produce your event. Many organizers, however, limit their advertising space to their printed programs and entrance banners. This is understandable. There are … [Read more...]

Increasing Productivity through Comfort

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Every person in business knows why productivity is important. Productivity is a measure of efficiency and it is defined as a ratio of outputs to  inputs. Productivity is one of the most crucial components of success and can be described as the capability of working people to produce something beneficial for their company. When it comes to improving productivity at the office, the design of a work place is an important factor of potential capacity of a person. With a quality business chair, a person has the comfort needed to boost his or her performance. Also, it is an important factor in the visual identity of clients. As to health, let us … [Read more...]

Should you leverage the title to your auto?

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Vanderbilit University wanted to know if the assertion that many people lose their autos due to bad car title loans was true or not. Vanderbilt’s Paige Marta Skiba, an associate professor of law, sought to answer the question. What did her research show? "Repossession affects few borrowers, and our evidence indicates that most borrowers will not lose their only way to work because of repossession." Car title loans are often used by many people who are shut out from the mainstream banking system. And, these loans can be expensive. A borrower is more likely to have trouble paying the loan back, particularly if the interest rate is as high as … [Read more...]

How to Launch a Startup Engineering Firm

Want to be your own boss? Now is the time. With modern technology, starting an engineering firm, getting clients and coordinating workflow has never been more within reach. Advanced technology, co-working tools and the ease of collaboration has leveled the playing field to the advantage of the small, and even one-person, engineering firm. How Easy Is It? Capital investment is needed, but robust and affordable, collaboration tools make co-working far less expensive now than in years past. With the help of advanced technology, an engineer can get much of his or her job done remotely and through the use of digital tools. It’s okay to … [Read more...]

How to Succeed in your First Trade Show

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So many of us have experience working trade shows. We're all familiar with the complexity of shipping all your materials, negotiating which floor space you will rent, and setting up the booth. That's the fun part, right? Setting up the booth is typically the one thing we don't have to do. After all, the trade show floor is run entirely by union employees and thus, we aren't allowed to set up our own booths anyway! But what about the small business that hasn't started down the trade show path? What should you expect on your first show? Here are some things to keep in mind when planning your first show: You'll need a custom trade show … [Read more...]

Are you video chatting in the dark?

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Business video chat has become the norm. Not so, you say? Well consider this. According to a recent survey conducted by Tagove, a provider of live chat software, live chat has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email and 44% for phone. And think about who you are selling to. If you are selling to Generation Z, you might want to perk up and take notice. According to Applied Systems and InVEST, people in this new generation actually prefer a face-to-face meeting when making a purchase. That can be in-store or over a live video chat session. So now what do you think? But if you've … [Read more...]

Eight Mobile Marketing Tips You Don’t Want to Miss

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Mobile marketing is expansive, and nearly everyone has a smartphone these days. As the industry expands, so, too, will effective strategies. Right now, there are 3.469 billion mobile users, accounting for 5.1 percent of digital marketing penetration. Sound strategies breed winning goals, and 2015 has more than a few valuable tips for industry impactors. Check out the latest tips, straight out of the marketing mix: Tip One: Don’t Neglect Location Sure, mobile marketing is mobile, but customer connection needn’t adhere solely to remote data gathering. You need to understand location, perfecting your business model while leveraging it with … [Read more...]

Business Greeting and Thank You Cards: Expert Customer Retention

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In today’s busy electronic world, businesses must work harder than ever to develop customer loyalty. After all, your product or service is just a quick web search away, allowing shoppers to compare prices and features at lightning speed. It would be impossible to always have the lowest prices, and that typically isn’t a good business strategy anyway, unless you’re running a mammoth big box store. As a small business, you need to sell yourself and your company as someone worthy of your customers’ loyalty. Believe it or not, simple greeting and thank you cards can set you apart from the crowd. Personalization Increasingly, customers are … [Read more...]

5 Must Have Tools for IT and tech start-ups

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Alright, you are finally stepping out to make a career move on your own. Like most entrepreneurs your objective is to start small and expand. To do this, you are going to need the right tools. Every start-up (specifically IT and Tech) needs branding and tech tools to be visible and competitive. You are likely looking for something with style, speed, ease of use to get yourself started, and of course, an affordable price tag. There are hundreds of thousands of tools available on the market, but on such a constrained budget, it can be a huge challenge to find the right tool and time to actually acquire it. As an entrepreneur, you are … [Read more...]

How a Custom Box Manufacturer can Assist Your Business

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Chances are you have heard the cliché that you shouldn’t judge a book by its cover, and in the business world, you cannot deny the fact that the packaging you present to the public is extremely important. The box that the item comes in is usually just as important as the item that is inside of it. From a physical store display to the world of ecommerce, implementing the use of unique packaging is essential to sell all different types of merchandise. One of the best ways that you can get unique packaging for your goods is to utilize the services of a custom box manufacturer and receive custom shipping boxes. These manufacturers will help … [Read more...]

Helpful Moving Tips

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The biggest thrill in most people’s lives is buying a new home. There are a number of things you have to consider when choosing the right home and among the most important is the distance of the move. Moving is something most people dread and will avoid if at all possible. In order to be successful during the moving process, you will have to do some work and be organized. The time you spend trying to get everything organized will be more than worth it in the end. The following are a few helpful moving tips to use to make the process go much easier. Get Your Supplies Early The first thing to do when trying to make this process go easier is … [Read more...]

How to Write a Good Whitepaper

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Whitepapers found at places like whitepaper.com these days are among the best ways of documentation, whether it is a problem, technical information or advertising techniques. Although we say whitepapers and issues, it may sound a lot more like a case study. Therefore first, let us begin with how you can differentiate a white paper from the case study. A whitepaper is really a representation of a document or manual of a technique, policy, company idea or technical problem. It works as an efficient sales and research tool, as these retain the comprehensive study of a specific issue, whereas, a case study deals with just one problem and its … [Read more...]

Four Startup Staffing Strategies

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With all the emphasis from venture capital experts and the hallowed halls of prestigious business universities on the importance of conducting a lean startup, where is the fine line between too big a staff and being under-staffed? Many entrepreneurs are likely to ask this question, but it may not be the best question to ask, especially when you’re too busy with other matters such as the rental of office suites. Thinking of staffing requirements from a quantitative perspective can easily lead to the kinds of problems such thinking is trying to avoid. A more productive way to address lean startup staffing is to question it qualitatively … [Read more...]

HGV Insurance Considerations

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You don’t really have much choice deciding whether or not to insure your heavy goods vehicle – the law requires you to have a minimum level of cover before it may be driven on the public highway. That legal obligation aside, however, there are many aspects of HGV insurance where you do have options. Taking into consideration some of these may help you not only to secure the precise coverage you need, but also help you to save money: Levels of HGV coverage Just as with the motor insurance for your own car, there are three broad levels of coverage: third party – the basic minimum level of cover required by law and designed to … [Read more...]