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A Small Business Guide to Handling Disgruntled Employees

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Bowl of berries. Not all employees in a small business are made the same.

Operating a small business is not always an easy task! There are many aspects of a company that require constant attention and care. At any given time, issues may arise from outside sources as well as from internal conflicts. One of the most challenging issues is found when dealing with disgruntled employees. No matter what type of small business you run, at some point along the way, one of your employees is bound to become discontented. It’s always best to have a person on staff who has earned their Human Resources Degree, but for many small businesses this may not be an option. So before this happens, prepare yourself with these … [Read more...]

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Can’t Get Bank Funding? Funding Alternatives for Small Businesses

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Small business funding alternatives

Individuals raise funds for their small businesses in various ways. The way you raise capital for your small business will depend on your business needs as well as your circumstances. But if bank funding is not an option, and your small business is in need of funding, here are some alternatives. Personal Savings If you have adequate personal holdings to finance your business this can be of great benefit since you will not be required to borrow from third parties. When you fund your small business from personal savings, it gives you full control over the running of your company since you are not responsible to any third … [Read more...]

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How to Choose an Email Service Provider for Your Nonprofit

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colorful tiles- choose an email service provider

Email is a powerful tool that benefits commercial and nonprofit organizations alike. With that said, it is a tool that performs at its best when supplied by email service provider (ESP). An ESP has the tools you need to create professional looking campaigns, gauge your success, and make sure your messages are actually delivered, which isn’t guaranteed when trying to reach even small groups of people from a standard account. But with so many vendors on the scene, how do choose? Use these pointers to find an email service provider that accommodates the needs of your nonprofit. Determine What Your Nonprofit Needs Before heading out to … [Read more...]

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Do Good Social Online! How to Use Social Media for Charity Fundraising

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Joy! Do something GOOD with social media

People are always talking about how social media makes it much easier for small businesses to reach their customers and engage the people who are most interested in what they do. But, have you ever thought about applying similar social media marketing strategies to those used by successful businesses to raise money for a good cause you care about? Whether you manage a charitable organization yourself, or are simply a member of the community who wants to do something to help a charity, here are some ways the Web can help. Sponsored Events — Get More People Behind You If you are thinking about asking for sponsorship to do something like … [Read more...]

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An E-commerce Business Owner’s Guide To Pinterest

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Pinterest for ecommerce success

Pinterest has really taken off in the past few years leaping from humble beginnings in its beta form in 2010, to over 25 million users in 2013. Not to mention, the demographics of Pinterest users sit comfortably on the side where users have a decent amount of disposable income – perfect if you’re running an ecommerce store and looking to grab new customers. If you’ve been hiding in an underground bunker and don’t know what Pinterest is then here’s a very simple run down; Pinterest is a site that allows users to ‘pin’ images onto ‘boards’. These images all link through to the site from which they came from, allowing people … [Read more...]

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Defend your Sales Price: A Small Business Strategy to Sell Anything

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Small business sales strategy

Sales skills are some of the most valuable, applicable talents you can possess in today’s (small) business world. While you may think that being a good salesperson only applies to selling products, it’s important to realize that commodities are not the only important things that are sold. You also have to sell good ideas to your colleagues or supervisor, and if you’re just getting into the job market, you have to be able to sell yourself and make people aware of everything you bring to the table. Sales skills aren't just reserved for marketing geniuses or people who have a passion for selling products. It is important for you to … [Read more...]

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How do I Find a Small Business Web Design Pro?

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small business web design

As online purchasing continues to climb steadily, no business can afford to ignore the power of the Internet. If you want to grab eyeballs, you need a website that ranks high on search engine results – one that attracts and retains visitor attention. Hiring a good web designer can help you achieve this; but, this is easier said than done. For a small business owner who has no idea of what goes into creating a website, it can be a confusing task; here are a few tips on how to find a web designer to take your business to the next level. How to find a Web Designer for your Small Business Website A web designer is someone who is an expert at … [Read more...]

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5 Things to Keep in Mind When Guest Posting

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Guest posting on other blogs is one of the best ways to obtain additional high quality backlinks to your website as well as get your name out there when it comes to authoring high quality blog posts.  Guest posting is the process of writing an article on somebody else’s blog and then including a backlink at the end of the post.  When guest blogging there are numerous things to keep in mind to ensure the readers react positively to your post, which increases your chances of being invited again to make another post. #1 – Ensure Backlink is to a Quality Website The primary purpose of writing a guest post and putting it on somebody … [Read more...]

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Using Email Marketing to Improve the User Experience

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Email

Trends come and go in the marketing realm, but one trend brands can’t afford to lose sight of is carving out experiences that fully accommodate the user. Whether it’s website visitors, app downloaders, or paying customers, the user experience is everything. Thanks to around the clock coverage, we are constantly reminded of just how important catering to the user really is. Experts tell us that its importance spans from the social media networks to the mobile arena across multiple platforms. In this post, we will focus on the role it plays in the email channel and how email marketing can be used to improve it. Setting the Tone and … [Read more...]

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The Ultimate Guide to Software Marketing

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You may be the greatest software developer on the face of the universe but that doesn’t mean that you know squat about software marketing. And even if you do have a working knowledge of software marketing, it doesn’t necessarily mean that you know how to execute on that front. The following is a guide to marketing software to assist you in this endeavor. Cede Control In the infamous words of Clint Eastwood as Dirty Harry Callahan, “A man’s got to know his limitations.” OK, so he wasn’t PC in his use of the word “man,” but software marketing is a distinct and separate world to software development that requires a completely … [Read more...]

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