How to Predict if a New Business Idea is Any Good

How to Predict if a New Business Idea is Any Good

Business is tough; that’s despite the fact it is now easier than ever to reach thousands of customers across the globe. The issue is in the level of competition; the easier it gets for you to reach a larger customer base, the easier it is for others.The world may be shrinking but competitiveness is greater than ever.If you want to be taken seriously you need to understand the next steps after forming a company. This is critical to showing your authenticity and determination; two factors which are often used to assess the viability of any business.Consider this, Airbnb is worth over $30 billion but the initial idea in 2008 was … [Read more...]

Improving Ecommerce Customer Engagement

Improving Ecommerce Customer Engagement

An engaged customer is a loyal customer. However, customer loyalty depends heavily upon trust. Improving your ecommerce customer engagement strategy will help you in both regards.Here’s what you need to do.Demonstrate Your Willingness to ListenAsking for feedback is a great way to demonstrate your concern for the nature of your customer’s shopping experience. A good ecommerce theme, like those provided by Shopify permit the inclusion of a comments section. Customers can provide unsolicited feedback about your products, services and how you facilitate their needs.Run customer surveys from time to time. Include a note with each … [Read more...]

Unpacking the Pros and Cons of Amazon FBA

Unpacking The Pros And Cons Of Amazon FBA

Fulfilled by Amazon (FBA) is a paid service by e-commerce giant Amazon where members are allowed to store their products in fulfillment centers of warehouses. Amazon does almost everything for the seller since it takes care already of the picking, packing, shipping and giving customer service for the products that a merchant sends them.If you don’t know it yet, a business can also use fbabee to help in prepping stocks to be forwarded to Amazon, making everything more convenient. You will need an Amazon Seller account to use this feature, which you can use for multi channel fulfillment. This means that you can also use FBA service for … [Read more...]

Small Business Benefits of PPC Advertising


Pay per Click (PPC) is a method through which businesses advertise to generate more clicks for their websites as opposed to getting the clicks through organic traffic. The two best examples of these are the ads you see on Facebook or the ones you see displayed above your Google search results. PPC has a simple workflow — a user clicks on an ad which redirects them to your website, and whenever this happens, you're charged for the visit. As long as you have designed your PPC properly, it will run smoothly and continue generating leads very inexpensively.How PPC benefits all stakeholdersIt seems obvious that PPC is good for the … [Read more...]

5 Tips For Growing Your Brand Organically Online

Corporate Branding

Ask any entrepreneur, and they’ll tell you that growing your business is not an easy process. It’s certainly not something that happens overnight, and it takes a dedicated marketing strategy. You can’t expect to expand your brand’s outreach just by throwing up a few blog posts every month.To grow your brand organically online you must understand several key elements that we’ll look at below. 1. Niche So many business owners are afraid to niche their specialty down. They think that if they remain broad in their scope that they’ll get more customers. However, nothing could be further from the truth.Pick a niche, know that niche inside … [Read more...]

5 DIY Marketing Options for Your Small Business

5 DIY Marketing Options for Your Small Business

Successful small businesses provide a great product or service, put their customers first, and know how to market themselves. An increasingly digital marketplace means that there is more competition for sales, but also more opportunity to reach target audiences locally, nationally, and even internationally. A savvy and frugal business owner can manage some marketing in-house. Here are five DIY marketing options for your small business.Produce Articles and BlogsBecoming a thought-leader in your space, as well as providing valuable and consistent content to your audience, is called inbound marketing. One of the best ways to reach your … [Read more...]

How to Ensure Long Working Hours Don’t Negatively Affect Employees

employee surveys

I just saw a post on that talks about how the "long-hours work culture" is killing employees. According to the author, overworked employees are prone to illness and stress and thus less likely to be less productive. But is this really true for every employee?There are several factors that determine the efficiency of an employee.1) Age of an employee2) Whether they work alone or in a group3) Their level of willpower4) Whether they are mentally or physically strong5) Nature of the work6) Work environment7) The intelligence of the employee8) Whether they are satisfied with their salary or … [Read more...]

How to Market Your Small Business on a Small budget  

small business web design

As a small business owner, you may often wonder how to compete with the massive advertising campaigns of larger competitors with seemingly unlimited budgets. Fret not, because a small businesses on a limited budget can still take advantage of a number effective marketing strategies. Let’s take a look at some tips from Capstone. Build your presence online – the right way Unfortunately, many small businesses often spend far too much time and money on social media which is an inefficient use of your precious resources. As a small business owner and operator, you don’t need to have a presence on every social media platform. Rather, you should … [Read more...]

Functional and Efficient Ideas for Small Business Construction

international small business

The trick to any successful build is to get the right balance between function and efficiency. This will ensure you can make the most of the space, keep your building costs to a minimum and even reducing the costs of running your small business.There are several ideas to consider but the first step in the process should be to make sure you have the right labour to hire in Sydney.Hidden StorageA great way to reduce the space you need outside your small business is to build a storage unit behind your space. This is not as difficult or as expensive as it may seem. Assuming the land owner and local ordinance allows, you can even … [Read more...]

5 Clever Small Business Ideas With Minimal Or No Investment Needed


Whether you are a fresh graduate or a college student, whether you are a full-time employee or a housewife who wants to utilize her time and education, you can always step into small business.Many people fear that they are no experts. But experts are only made through experience. The business world is way different from the theoretical study you have done in college.As a student, you can gather money to be invested in the business from student loans. Though it is not a safe option, it is the only option if you haven’t  any savings. If repayment is a huge task for you, consider refinancing the loans. Go to stilt to read more about … [Read more...]

How an SEO Strategy Resulted In Increased Sales

international small business

The digital world is a free world for any undertaker and this very principle has raked in a lot of small business brick and mortar store owners to expand their businesses. But what makes the online world such an ongoing fad? SEO. SEO is the main ingredient that helps small businesses draw greater traffic. Although SEO is a fairly easy process, it requires attention to detail and perseverance. Once you’re employing the SEO strategy correctly, you’ll reap many benefits, such as creating fast, robust, and easy to navigate websites ranking high in the search engines. The ranking is the crux of the SEO strategy; it helps bring filtered and … [Read more...]

4 Reasons Every Small Business Owner Should Hire a Business Consultant

small business consulting

Small businesses have six major functions, i.e., production, research, and purchasing. The other three are marketing, human resource management, and accounting. Each function contributes to the success of the enterprise. Similarly, periodic improvements are necessary for all of them. Most small businesses hire consultants to advise them on these improvements. These consultants help by analyzing the situation. Then they propose viable solutions. However, the cost of hiring a consultant is significant. Consequently, some business owners choose to forfeit these services. Doing so is a mistake because consulting is an invaluable service. Here are … [Read more...]

How to Achieve and Maintain a Sustainable Small Business

Sustainablility in small business

Today, in an era of when technology is developing at a faster pace than ever and data drives every decision. Companies have a responsibility to pay close attention to issues of environmental responsibility, analyse and optimize their ecological footprint and effectively use technology to preserve the environment. It sounds easy if you say it quickly enough, but what does it really involve?Preserving and recycling We have all had the importance of recycling drilled into us, but it means more than throwing your drinks can into the appropriate bin. Manufacturers and shippers can use recycled materials for packing and shipping, while in … [Read more...]

Flexibility, Professional, Affordable – What Can You Expect From Virtual Offices?

Virtual Offices

Indonesia’s commercial real estate market is similar to others where the closer you get into the city the higher the rents.  A few of the other issues that those looking to lease space in this country relates to infrastructural issues that can make securing an office difficult.  For the most part, unless you can connect with someone in the know, finding office space through a serviced office provider can be one way to alleviate finding space in this country.Generally speaking, because there is an overgrowth of buildings in some cities compounded by infrastructural issues, the rents in prestigious locations are high. One solution is to … [Read more...]

Small Business Tips and Tricks: Internal Software for Enhanced Productivity

small business Productivity

Whether you have a small business that produces profits in the hundreds or thousands, or millions, productivity and professionalism must reign to keep up appearances. Both software and hardware have been used interchangeably to help the salesforce post numbers and improve the company's bottom line. Certain software apps, such as, are able to bridge gaps in customer service and sales knowledge.Disconnected WorldAs technology has risen, so has the emergence of disconnected devices. You might have email, company databases and websites to access as a salesperson. Each area requires a different password, and they certainly don't … [Read more...]

Are Small Business Loans a Solution for the Latino Community?

small business lender

Have you put your business plans on hold because you don't think you'd qualify for a small business loan? You've even heard that Latino and other minority communities aren't considered loan worthy among traditional bank lenders. In fact, the word on the street is that minorities generally pay higher interest rates on smaller loans. Without access to working capital you already know there won't be sustainable cash flow to operate your business.Your formidable concerns are daunting and cast a shadow over your dreams. You may feel left behind before you even begin. But read ahead. There may be solutions available.According to Forbes … [Read more...]

3 Reasons Marketing is of Upmost Importance For Your Small Business

small business marketing

No matter how great your product or service is, it won’t make much impact if marketing is absent. A proper marketing strategy is a key that will unlock your small business and launch it to success. Here are 3 reasons marketing is of the upmost importance:   It Gives Your Small Business VisibilityThe reason for your business’ existence is to solve a specific problem by offering a particular product or service. Your business is part of an existing industry and there are other businesses meeting the demand from the target market.For your business to reach out to its target customers and accomplish its mission, it needs to be … [Read more...]

5 Ways Having a Merchant Account will Improve your Small Business

merchant account

A merchant account allows a small business to receive payments from multiple modes of payment options. This means that a business can have clients pay for their goods through credit cards or debit cards. When a small business operates a merchant account, it means that they have the advantage of receiving money from their clients. This is one of the most common modes of payments. In this article, we shall discuss some of the advantages of using ivr payments as the best merchant account.There are many opportunities and value additions that come with the use of a merchant account. A business that operates a merchant account has their … [Read more...]

How To Make The Most Profitable Franchise Business Plan

How To Make The Most Profitable Franchise Business Plan

You’ve started your own company and you’ve been running it for a significant amount of time. Everything’s going great, money’s coming in, but could you possibly accomplish more? Maybe it’s time for you to take the next step: business expansion. And what could be more obvious than creating a business franchise?You can be sure that the road is going to be long and winding, and if not full of dangers, before you become the next Ray Kroc, Fred DeLuca, or the rest of the most successful franchises in the world. So, this would be the best time to take a look at what you have so far and see if franchising would be the best direction for your … [Read more...]

Why Benefits like Company Cars Can Help You Retain Staff

company car

Prospective employees do everything they can to make themselves seem more competitive to potential employers. However, with nearly every market growing, employers now must also formulate ways to seem appealing to their employees.Providing company cars to your staff is a brilliant way to attract and motivate determined new hires who might otherwise look elsewhere for a new job.Cutting CostsWhen it comes to jobs and careers, the main motivator has always been money. Money can affect an employee’s lifestyle and therefore their work productivity. Happy employees have been proven to work harder, quicker, and more efficiently. By … [Read more...]

4 Small Business Tips to Create Engaging Marketing Videos

videos for small business

Trying to create engaging marketing videos for small businesses can be tough, and you probably don’t exactly have a large budget to hire a professional. The good news is that engaging marketing videos don’t have to cost a lot – all they require is the right approach.If you want to start creating videos that have a bigger impact on viewers and drive them to action, here are a few tips:Keep each video short and directEvery marketing video that you create should be short and direct. Don’t beat around the push or try to shove multiple messages into your video, but instead focus on one message per video.Basically the shorter your … [Read more...]

How a Small Business can Deal with Seasonal Telephone Surges

small business call center

Many small businesses experience seasonal surges and at festive times like Christmas and New Year, the phone lines are jammed, which is when things start to go awry. The rest of the year, we have everything covered and things work well, yet those busy few weeks stretch your resources to the limit and consequently, customer service suffers. If you are dreading the coming holiday for that very reason, you may want to consider using a virtual receptionist service. You can add as many lines as you wish, covered by remotely located qualified telephone receptionists, who know their stuff, and for a fraction of the cost of directly employing your … [Read more...]

4 Ways to Increase Your Motivation for Running A Small Business


Researchers have proposed ways that can be used by people who run a small business to improve their business output or productivity. These simple and easy ways help a person work smarter and harder, thus helps the business grow quickly and effectively. In this article, we are going to share with you a few tips that are derived from these research findings. 1.  Wonders of Good Body Language Body language is something that is very basic, yet is ignored. It can be utilized to increase work motivation to run a business and improve productivity. It is the body language of a person that presents him before others. People make judgments based on … [Read more...]

Why WordPress is the Best Web Design Platform for Small Business

Why WordPress is the Best Web Design Platform for Small Business

Having a website is not only a good idea for an upcoming business or blog: in today’s technologically sound world, it is necessary. But if you feel you don’t have the resources or knowledge to create your own website, think again. WordPress has been the premiere source for website design, being used for things such as personal blogs to professional business sites.Said to occupy 26% of the internet, WordPress sites are popping up every day for a wide variety of uses. WordPress is not only the most common of website domains, it is also one of the easiest to use. Pair that with the fact that its most basic platform is free, and you can … [Read more...]

Here’s why Millennials Prefer Government Jobs over one at your Small Business

Why millennials prefer government jobs over private jobs

When you think about government jobs, you do not exactly picture a group of 20-somethings teeming in the office. However, the times are changing and the millennials now are increasingly interested in government jobs over private jobs. One of the basic proofs of this shift in interest is evident from the number of young candidates appearing for government exams like IES, IAS, and so on. The government is looking to fill thousands of posts at any given time and the skills asked for match perfectly with the abilities they possess. The following are a few of the reasons why millennials are increasingly opting for government jobs.A sense of … [Read more...]

How to Boost Your Small Business’s Website Traffic

How to Boost Your Small Business’s Website Traffic

Coming up with effective advertising strategies is a hit or miss. Trends are changing hourly and top-level companies have entire departments devoted to following the trends and creating advertising campaigns to match. They have the advantage of a team hired specifically to market their products to the public. How is a hard-working, honest small business owner supposed to compete with a multi-billion-dollar corporation?Sometimes it feels like you and your team against the world, but there are plenty of ways to spread the word about the services and/or products your small business offers.Let’s look at some strategies to get people … [Read more...]

4 Design Tips for Your Startup Small Business Website

small business web design

Creating your own business is undeniably daunting: there’s a lot you’ll need to do to get it up and running the way you want. You’ll spend almost every minute of your days working on marketing, sales, funding, your business plan, taxes, legal stuff, and your customers. Your website’s design will seem like such a small and insignificant thing to worry about.While it may seem unimportant, getting your website right the first time will save you a lot of trouble. Plus, having a website that is set up well and looks good is a great way to drive sales up quickly. The following are a few tips on how to make a great website for your startup … [Read more...]

Growing Your Small Business Using Information Technology Software

Small Business Goals

Starting a small business is a dream for many individuals as they would like to have a company that specializes in offering products and services they are passionate about. A person may have the idea of starting a company to sell fashion clothing and other designer attire, especially when such individuals have a passion for fashion. However, before starting a small business, there are several factors that entrepreneurs are supposed to adhere so that they can have a business that operates seamlessly. One of the critical strategies that companies should have is an excellent IT system that helps a company to achieve goals.Entrepreneurs might … [Read more...]

The Small Business Owner’s Guide to Hiring the Perfect Employee

Hiring the perfect employee

Small businesses have been the backbone of the American economy for as long as we have been a country. Only in recent times have the large corporations accounted for the majority of employees in the country (around 75% right now). The economy, the cost of living, and the constant desire for more can leave many small businesses scrambling for employees that are dependable, passionate, and hirable.Thanks to things like social media and online job boards, finding the perfect employee is a little easier than the “sign in the window” days, but sometimes this can backfire when a person seems like a perfect fit over the internet, but their … [Read more...]

5 Tips to Maintain Customer Satisfaction in Your Small Business

small business customer service

Every small business owner who is smart and experienced knows the worth of customer satisfaction. They know that losing a single customer mean a significant loss each year. Moreover, it takes six to seven times more investment to search for a new customer than to retain your previous customer. In this article, we are going to share with you five top points that will explain  customer satisfaction. Worth of Word of Mouth Marketing For every small business, word of mouth marketing is the biggest asset that can be used to satisfy customers. It is a very well-known, reliable and effective way used by many small business owners. Using this … [Read more...]