5 Types of Pre-Employment Tests & How Small Businesses can Use Them

Before an employee is hired, the recruiter might want them to go through some pre-employment testing. These pre employment assessment solutions will also prove beneficial for the employee as well, as they will know whether or not they are suitable for a particular kind of job. Depending on the results, both the employer and the employee will know whether or not this is what they need.Here are some popular types of pre-employment testing and how you might be able to use them.Employment Personality TestThis type of test, like the name suggests, will help determine the personal characteristics of the applicant – and whether or … [Read more...]

Focus on Backlinking for Achieving SEO Success in 2019

Just like Nitrous Oxide is considered to be the most effective way of providing significant horsepower for boosting any gasoline engine, backlinks are similarly, regarded as the Nitrous Oxide of each and every successful search engine optimization campaign. Backlinks are supposed to be the incoming links to your website. They are helpful and facilitate search engines in analyzing essential metrics such as trust flow, popularity, and authority relevant to your website.  Quality backlinks coming from authority sites would be assisting you in acquiring higher rankings in SERPs. There are certain right things to do and certain things … [Read more...]

How Small Businesses Can Acquire Better Marketing Images on a Budget

Images are vital to any business and you will find that you need to use them extensively throughout your marketing. However acquiring good marketing images isn’t easy – especially when you’re running a small business and have a limited budget.Odds are hiring a professional photographer every time you need marketing images isn’t an option. The good news is that there are other ways that you can get the marketing images that you need.Take Advantage of Stock PhotosStock photos are a great resource for small businesses and will provide you with a wide range of images that you can use for your marketing.However stock photos … [Read more...]

Everything a Small Business Needs to Know about Video Blogging (Vblogging)

Due to the increasing influence and improvement of media and technology, small businesses tend to upgrade what’s already present and do it in a trendy and innovative way. One of which is the coining of the word ‘Vlogging’. Yes, you got it right! Video and Blogging, when combined, becomes Vlogging.What is Video Blogging?Video Blogging or Vlogging is just the same as blogging. In blogging, the blogger creates the blog contents in written text format which are published on self-hosted media platforms. In vlogging, the vlogger records the contents in video format, which are then uploaded and shared in different social media sites like … [Read more...]

Start Your Small Business Right with a University Business Course

When you decide to enroll in a university, you’re faced with the decision of which course you should study. There are so many choices that it can get confusing on which one to pick. Whether you’re entering Rutgers University or any other university, you won’t go wrong with a small business course.Here are some of the advantages you’ll get if you decide to take on business courses:Learn How to Start Your Own Small BusinessThe most obvious advantage you can get from a business course is that you’ll learn how to start your own small business. Some may say that you don’t really need a business degree to succeed in becoming an … [Read more...]

5 Ways to Attract More B2B Leads

Generating high-quality leads is one of the best ways to make your B2B business grow. Fortunately, there are a wide variety of strategies you can try to appeal to potential customers and increase your business's visibility, such as telemarketing, content creation, and ad campaigns. Here are five of the best ways to attract more B2B leads: 1. Use content marketing to increase your visibility.Creating educational and informative content is one of the most important aspects of B2B marketing, so all B2B businesses should regularly post blog articles, videos, or infographics. Content marketing can increase your online visibility and … [Read more...]

A Guide to Creating a Video Concept for your Small Business

A Guide to Creating a Video Concept for your small Business

Creating a promotional video is a very powerful way to get your message across, and such is the technology today, that amazing effects and transitions can be used to complement the short film that introduces a company and their products. The concept will make or break the production, and with that in mind, here are a few important factors to bear in mind when choosing a concept for your short promotional video production.Define your Intended Purpose – This is the first step, and the objective might be to introduce a new product line, or to give your existing clients new information about either the organisation of their products. … [Read more...]

Why Trade Shows can help your Small Business


Perhaps you’ve been seeing small business owners participating in trade shows and are left wondering why they spend money on custom trade show exhibits and participation fees when they could just rely on online advertising, among other marketing techniques. Trade shows are a form of marketing that has been popular for very many years, and it’s doesn’t seem to become insignificant any time soon. If you have a business and have never had it featured in a trade show, you should consider enrolling in the next local trade fair. Here’s how trade shows can help your business:1. You can get an opportunity to networkIn a trade show, there … [Read more...]

What Makes a Good Printing Company for Small Business?

What Makes a Good Printing Company for Small Business?

We get that different printing companies have different turnaround times regarding when they’ll deliver the final product. Some may even take months while some just take a couple of days. However there are certain instances where you need your material as soon as possible—and a company that offers same day printing services is the one you want then.But we can assure you there’ll be many offering this service. So how will you know which one to do business with? We’ll give you a few pointers below regarding which same day service printing to go with—or any printing company for that matter.Tips to Consider When Looking for a … [Read more...]

How should Small Business be Prepared for a Great St. Patrick’s Day?

How should Small Business be Prepared for a Great St. Patrick’s Day?

St. Patrick’s Day is approaching, and it is yet another day for your Alabama business to make insane sales. For this to happen, your marketing team will need to prepare for the day. This is how best to go about the preparations.1. Give rewardsIt does not matter what you will be selling. Even if you will sell St. Patrick's Day shirts, giving gifts like earphones on this day is the perfect way to earn the love and loyalty of your customers. The good thing about having gifts to offer is that you never have to spend too much. You could give gift cards if someone reaches a specific target for the number of purchases they make. Giving … [Read more...]

How to Make Every Dollar Count in Your Small Business Budget

Starting a company with very little money can be a challenging process - but it's not impossible. Entrepreneurs are often a restless bunch, and they want to jump into action as quickly as possible, but it's important to make sure that you have everything you need first - including a financial strategy.By making sure that you have a plan in mind for how you're going to manage your business budget, you can improve your chances of making every penny count for your organisation. Since cash flow is king in the world of the entrepreneur, the following tips could be the difference between success and failure for your new venture. … [Read more...]

How to Optimize Your Working Life as a Small Business Owner

Running a small business is a challenge at the best of times. Sometimes, you make the mistake of trying to do it all and won’t hire in. Other times, your procedures aren’t the best to keep your operations humming along nicely.Here are some tips on how to optimize your working life to make it a bit less stressful.Hiring Key RolesThere comes a time in any small business when it makes sense to hire someone to do some of the work for you. Then you can focus on the most important tasks that you’re most suitable for and no one else can do.If you’re in the Phoenix area, then consider working with Corporate Job Bank. They’re a … [Read more...]

How to optimize an online store for SEO

Let’s focus on how can you optimize your website, and to do so, we'll hear from the specialist who created e-commerce software to run an online store, Oferer.com.Why is a high ranking position in Google so important?If your online store and your products are visible on Google, this will bring more traffic to your website. It will also positively affect profits. Don't forget that a majority of customers look for products on Google by using the appropriate keywords. And here's how to have your site found for those keywords.1. Your domain should match the name of the storeWe will start with the optimization of the … [Read more...]

Important Small Business Finance Tips You Need to Know

small business finance

Whether you are a new small business owner wanting to start a venture, or an experienced entrepreneur looking for new ways to grow your businesses, getting business finance right is always important. The only way you can run a successful and sustainable small business is by managing its finances properly.Whether you are a new small business owner wanting to start a venture, or an experienced entrepreneur looking for new ways to grow your businesses, getting business finance right is always important. The only way you can run a successful and sustainable small business is by managing its finances properly.In a previous article, we … [Read more...]

Top 6 Questions to Ask Before Hiring B2B Lead Generation Services

There are several B2B lead generation services operating on the market. With the skills and resources they have to build high-quality leads for your small business, having a professional lead generation company can be a good partner. Be sure you choose a service provider who can deliver what you pay for. Here are top questions to ask before hiring a B2B lead generation service.1.    What type of lead generation company are you?The type of lead generation company you’ll be hiring depends upon your own process of handling your sales leads. Ideally, the two primary types of lead generation companies are major account … [Read more...]

4 Things to Know About Running a Small Business

Small Business ideas

We can all achieve grand things in the running of our small businesses, if we follow some rules and tips of advice consistently. Running a small business is not as easy as it seems (from the books we read on the subject). However, there are many things that can work when we follow some of the tips in this article. We all want to run our businesses successfully and therefore, we need to ensure that we invest in the business and spend more time in its management - this means accountability. As a business manager, you need to ensure that you are investing time and money in it as well as into your employees. Ensure, also, that customer accounting … [Read more...]

Why Data-Driven Thinking Is Important Across Your Organization

Why Data-Driven Thinking Is Important Across Your Organization

Everyone agrees that data has immense value – but for who exactly? Many companies conclude they need to start collecting and leveraging data. Then they assign the job to a small number of scientists and share the insights only with the C-Suite. This approach is understandable, to an extent. It’s also extremely short sighted.The air of exclusivity around data is giving way to a more democratic understanding. Companies currently using data have quickly realized that if it’s good for some, it’s good for all. Instead of trying to isolate data-driven thinking, these companies are trying to expand it. And they are making it a priority because … [Read more...]

5 Costly Business Mistakes You Don’t Want to Make

5 Costly Business Mistakes You Don’t Want to Make

Starting a small business is fraught with risks and a great deal of careful planning is needed to ensure the business gets off to a good start. Aside from the obvious marketing strategies, you will also need to determine what your product or service has to offer the potential customer that others do not. Life is all about learning from your mistakes, and with that in mind, here are some basic errors to avoid when setting up a business.No Marketing Plan - It matters not how good your product or service is, without a predefined digital marketing plan, the road ahead will be tough. With so much competition, consider finding a leading … [Read more...]

5 Top Tips for Starting a Successful Small Business

5 Top Tips for Starting a Successful Small Business

The idea of quitting your current job, venturing into your own small business, and taking control of your working hours sounds very interesting and lucrative. However, starting the business of your dreams is not as easy as it sounds. The success rates for start-ups are quite low and scary as well. Majority of new businesses operate in losses for the first few months.However, there are many things you can do to increase your chances of being successful in your new business. Here are the five top tips that you should consider:Evaluate and pinpoint your goalsBefore going into anything, you have to start by knowing your goal. Once you … [Read more...]

How to Predict if a New Business Idea is Any Good

How to Predict if a New Business Idea is Any Good

Business is tough; that’s despite the fact it is now easier than ever to reach thousands of customers across the globe. The issue is in the level of competition; the easier it gets for you to reach a larger customer base, the easier it is for others.The world may be shrinking but competitiveness is greater than ever.If you want to be taken seriously you need to understand the next steps after forming a company. This is critical to showing your authenticity and determination; two factors which are often used to assess the viability of any business.Consider this, Airbnb is worth over $30 billion but the initial idea in 2008 was … [Read more...]

Improving Ecommerce Customer Engagement

Improving Ecommerce Customer Engagement

An engaged customer is a loyal customer. However, customer loyalty depends heavily upon trust. Improving your ecommerce customer engagement strategy will help you in both regards.Here’s what you need to do.Demonstrate Your Willingness to ListenAsking for feedback is a great way to demonstrate your concern for the nature of your customer’s shopping experience. A good ecommerce theme, like those provided by Shopify permit the inclusion of a comments section. Customers can provide unsolicited feedback about your products, services and how you facilitate their needs.Run customer surveys from time to time. Include a note with each … [Read more...]

Unpacking the Pros and Cons of Amazon FBA

Unpacking The Pros And Cons Of Amazon FBA

Fulfilled by Amazon (FBA) is a paid service by e-commerce giant Amazon where members are allowed to store their products in fulfillment centers of warehouses. Amazon does almost everything for the seller since it takes care already of the picking, packing, shipping and giving customer service for the products that a merchant sends them.If you don’t know it yet, a business can also use fbabee to help in prepping stocks to be forwarded to Amazon, making everything more convenient. You will need an Amazon Seller account to use this feature, which you can use for multi channel fulfillment. This means that you can also use FBA service for … [Read more...]

Small Business Benefits of PPC Advertising


Pay per Click (PPC) is a method through which businesses advertise to generate more clicks for their websites as opposed to getting the clicks through organic traffic. The two best examples of these are the ads you see on Facebook or the ones you see displayed above your Google search results. PPC has a simple workflow — a user clicks on an ad which redirects them to your website, and whenever this happens, you're charged for the visit. As long as you have designed your PPC properly, it will run smoothly and continue generating leads very inexpensively.How PPC benefits all stakeholdersIt seems obvious that PPC is good for the … [Read more...]

5 Tips For Growing Your Brand Organically Online

Corporate Branding

Ask any entrepreneur, and they’ll tell you that growing your business is not an easy process. It’s certainly not something that happens overnight, and it takes a dedicated marketing strategy. You can’t expect to expand your brand’s outreach just by throwing up a few blog posts every month.To grow your brand organically online you must understand several key elements that we’ll look at below. 1. Niche So many business owners are afraid to niche their specialty down. They think that if they remain broad in their scope that they’ll get more customers. However, nothing could be further from the truth.Pick a niche, know that niche inside … [Read more...]

5 DIY Marketing Options for Your Small Business

5 DIY Marketing Options for Your Small Business

Successful small businesses provide a great product or service, put their customers first, and know how to market themselves. An increasingly digital marketplace means that there is more competition for sales, but also more opportunity to reach target audiences locally, nationally, and even internationally. A savvy and frugal business owner can manage some marketing in-house. Here are five DIY marketing options for your small business.Produce Articles and BlogsBecoming a thought-leader in your space, as well as providing valuable and consistent content to your audience, is called inbound marketing. One of the best ways to reach your … [Read more...]

How to Ensure Long Working Hours Don’t Negatively Affect Employees

employee surveys

I just saw a post on peoplehr.com that talks about how the "long-hours work culture" is killing employees. According to the author, overworked employees are prone to illness and stress and thus less likely to be less productive. But is this really true for every employee?There are several factors that determine the efficiency of an employee.1) Age of an employee2) Whether they work alone or in a group3) Their level of willpower4) Whether they are mentally or physically strong5) Nature of the work6) Work environment7) The intelligence of the employee8) Whether they are satisfied with their salary or … [Read more...]

How to Market Your Small Business on a Small budget  

small business web design

As a small business owner, you may often wonder how to compete with the massive advertising campaigns of larger competitors with seemingly unlimited budgets. Fret not, because a small businesses on a limited budget can still take advantage of a number effective marketing strategies. Let’s take a look at some tips from Capstone. Build your presence online – the right way Unfortunately, many small businesses often spend far too much time and money on social media which is an inefficient use of your precious resources. As a small business owner and operator, you don’t need to have a presence on every social media platform. Rather, you should … [Read more...]

Functional and Efficient Ideas for Small Business Construction

international small business

The trick to any successful build is to get the right balance between function and efficiency. This will ensure you can make the most of the space, keep your building costs to a minimum and even reducing the costs of running your small business.There are several ideas to consider but the first step in the process should be to make sure you have the right labour to hire in Sydney.Hidden StorageA great way to reduce the space you need outside your small business is to build a storage unit behind your space. This is not as difficult or as expensive as it may seem. Assuming the land owner and local ordinance allows, you can even … [Read more...]

5 Clever Small Business Ideas With Minimal Or No Investment Needed


Whether you are a fresh graduate or a college student, whether you are a full-time employee or a housewife who wants to utilize her time and education, you can always step into small business.Many people fear that they are no experts. But experts are only made through experience. The business world is way different from the theoretical study you have done in college.As a student, you can gather money to be invested in the business from student loans. Though it is not a safe option, it is the only option if you haven’t  any savings. If repayment is a huge task for you, consider refinancing the loans. Go to stilt to read more about … [Read more...]

How an SEO Strategy Resulted In Increased Sales

international small business

The digital world is a free world for any undertaker and this very principle has raked in a lot of small business brick and mortar store owners to expand their businesses. But what makes the online world such an ongoing fad? SEO. SEO is the main ingredient that helps small businesses draw greater traffic. Although SEO is a fairly easy process, it requires attention to detail and perseverance. Once you’re employing the SEO strategy correctly, you’ll reap many benefits, such as creating fast, robust, and easy to navigate websites ranking high in the search engines. The ranking is the crux of the SEO strategy; it helps bring filtered and … [Read more...]