A Complete Guide To Content Marketing

It's tough to be a marketer online and to operate without generating content of some sort. People are engaged with content online, so it's necessary to get right there where the consumer is. But the variety of mediums to choose from also makes the effectiveness of content online a "go to" for marketers. It lets consumers validate expertise, change their lives and build the right relationship with a brand before that brand asks the consumer to buy. There's no substitute for legitimate content and the things it can do for a business. For these reasons, we thought we’d give you an overview to content marketing. Using Value Above All … [Read more...]

Why You Should Use Facebook for Business

facebook for small business

When Facebook first launched, it was created to enable people to communicate with their social network easily. Originating at a college and then being rolled out worldwide, founder Zuckerberg probably had a good idea that there would be plenty of financial opportunities if it succeeded, yet even he couldn’t have dreamt it could have achieved what it has today. Facebook has grown so big that there are now 1.94 billion active monthly users. It is statistics like these that has led to many businesses utilizing Facebook to generate business leads. When you consider the amount of time that people spend on Facebook, for some they will be on … [Read more...]

Simple Strategies That Will Keep Your Small Business Growing

small business growth

Starting your own business can be very rewarding. However, it can also be quite stressful. One of the best ways to combat work-related stress and keep your company going and growing is becoming strategic in your approach to the business-building process. Below you'll find just three of many strategies you can implement to keep your small business on the road to perpetual expansion: Utilize Online Advertising Services. One great strategy that can keep your small business moving forward is using online advertising services. These services will help you share your brand with online audiences, thereby ensuring that you are connecting with … [Read more...]

Advice from a Professional on Getting Clients to Pay on Time

There is no cast iron guarantee that every client will pay at all, let alone on time. Sometimes non-payers just want to see if they can get away with it, other times they will have been overrun by circumstances and the issue can be resolved. Organisation, communication, and clear terms of service make sure everyone is working from the same balance sheet, and give you the best chance of getting paid on time. Here are some tips on setting up your systems, and some advice about what to do when things go wrong. Know Who Owes What You can’t get paid if you don’t know what people owe you. From the outset, set up a system whereby you … [Read more...]

How To Teach The Next Generation Faith-Based Basic Business Principles

Faith in small business

Teaching the next generation basic business principles is essential in any type of faith-based curriculum for school-aged kids so they can succeed in the business or small business world and still have their faith, whatever faith they have. Understanding how business works opens their minds to broader possibilities on how to earn a good living when they grow up. These principles can be used with equal felicity by those seeking to be excellent employees and those wanting to become entrepreneurs. Spiritually minded youth brought up in the Christian tradition have the benefit of being more motivated in any business than those who have little … [Read more...]

Why the Dollar May Perform Surprisingly Well For Small Businesses

US dollar

It is indeed interesting to observe how fickle the Forex markets can be on occasion. Of course, this is one of their major attractions. Fluctuations and speculation will both combine to contribute to an overall liquid environment; allowing short-term traders to enjoy a healthy income if they predict such movements correctly. The United States dollar has been the focus of many currency traders since the election of Donald Trump. While some predicted a decidedly gloomy scenario, it seems that we have avoided such an eventuality (at least up until this point). Why has the dollar continued to perform well in relation to its international … [Read more...]

3 Ways To Take Your Startup To The Next Level

Startup

Perhaps you started as an online home business and it morphed into something big enough to hire people and build a small business around. Perhaps you came up with a brilliant idea, created a prototype, and got funding to launch a business. Regardless of how you started, it’s important to continue to push ahead and grow your business. You have to keep up the momentum because now is not the time to rest on your laurels. You have to continue to expand your business and reach even loftier goals. With that in mind, let’s take a look at some ways to grow your business to the next level: Update your technology It’s difficult to stay … [Read more...]

Understanding Chapter 7 Bankruptcy 

chapter 7

For most of us, being in debt to some extent is a part of life. Indeed, whether we have a mortgage, car payments, a student loan, a struggling small business -- and the list goes on -- owing money is often the norm, rather than the exception. However, there may be times where debt ceases to be manageable and tolerable, and turns into a crisis that is emotionally overwhelming and financially unsustainable. While this is obviously an unwanted and welcome scenario, there may indeed be some light at the end of the dark debt tunnel. And the fastest, safest and smartest route to get there could be by filing for Chapter 7 bankruptcy. About … [Read more...]

Should Your Next Small Business Sign be LED or Aluminum?

Office sign

What’s in a business sign? Well, when it comes to the bottom-line, there’s a lot more in your business sign then you’d think! For example, a study by FedEx found that 8 in 10 customers entered a store or business for the first time based simply on their favorable impression of its sign. Another study at the University of California discovered 60 percent of businesses that improved their sign (either by enhancing its visibility or replacing it altogether) reported an average 10 percent uptick in customers, sales and profitability. And perhaps the most compelling benefit of all: business signs are very cost effective. The cost has been … [Read more...]

Believe Direct Mail Surveys Are Dead? Think Again!

surveys

In today’s hyper-connected, small business, digital world, the idea of sending direct mail surveys may seem about as innovative and forward-looking as sending up a smoke signal, launching a carrier pigeon, or taking a nice buggy trip to the train station to send a Morse code telegraph (and of course, stopping by at the General Store for some penny candy and saying hello to the Waltons and the Ingalls). Apparently however, rumors of the demise of direct mail surveys have been greatly exaggerated. According to Communications For Research, a leading market research firm that leads more than 700 projects a year for clients nationwide, here are … [Read more...]

4 Proven Ways to Save Money on Freight Costs

Whether you are at the helm of a dynamic small business startup or an established enterprise, the fact remains that among your top priorities -- it may even be burned into your job description and performance review template – is to identify ways to “do more with less.” And one of the simplest, smartest and most strategic ways to achieve this critical objective is by evaluating an area that you may have overlooked thus far: your business’s logistics function and overall freight costs. Why overlooked? Simply because like many managers and executives, you may believe that your freight costs – both inbound and outbound -- are more or less … [Read more...]

Trends that are shaping franchises and why they’re so popular

  Franchises account for almost 4 percent of all Australian small businesses. Despite the sluggishness of the wider economy, Australia’s franchise sector performed well in 2016, with the Franchise Council of Australia’s (FCA) biennial survey reporting a $146 billion annual sales revenue, up from $144 billion in 2014. Today’s franchises are eyeing off overseas markets as means for expansion. However this entrepreneurial development is still strongest close to Australian shores with New Zealand as the most favoured location for those who are franchising internationally. The FCA notes that 32% of Australian franchise brands are … [Read more...]

The Role of Quality Equipment In Small Business Success

In the information age, it is easy to think that everybody's business is simply an electronic entity. With so much e-commerce, social media activity, and website work, it's no wonder we get that impression. But of course, it's not true. There are still many businesses out there that perform real services and produce tangible products. To complete those tasks, they need real equipment. This is where many entrepreneurs wander off the path. There is always a balancing act for owners and managers between spending more than they need to and less than they should. Equipment is notorious in this regard. Not only is there the issue of initial … [Read more...]

The Key Elements of PPE Small Businesses should be aware of

The likelihood is that most of you reading this blog will be here for the right reasons, but for those of you expecting a discussion of the popular interdisciplinary degree course of philosophy, politics and economics (PPE), we suggest you leave now. This blog may be called Thought Reach, but we’re going to limit the reach of those thoughts to the world of small business health and safety for now! What is Personal Protective Equipment? In the field of health and safety, the term PPE stands for Personal Protective Equipment, which is equipment designed to protect employees against health and safety risks at work. This includes … [Read more...]

Small Businesses Stay Organized with Self-Storage Units

Self-storage units have become more and more popular over the last couple of years as they fill some amazing purposes in terms of keeping various items which one wants to keep safe and sound for a period of time. These units are perhaps the safest bet when it comes to storage but they come with added benefits. Such units like the M60 Self Storage are not only cost effective but are also efficient in terms of keeping valuable items as safe. Small businesses can find the perfect storage unit easier than ever since they can be found all over the internet. Small Business Owners’ Delight Self-storage units can be regarded as a lifesaver … [Read more...]

Everyday Skills That Can Improve Your Ability to Run a Small Business

As a small business owner, there are many skills that you can develop in order to help you look after and develop your company. Although many of these skills are business-related, developing personal skills that you use every day can also be beneficial to you as an entrepreneur. We’ve listed some everyday skills that all small business owners can benefit from learning or improving. Driving Even though public transport has certainly improved in recent years, driving is still an essential skill to have. This is especially true for entrepreneurs, who may have to travel far and wide to meet with clients, attend events and more, in order to help … [Read more...]

3 Strategies To Recharge Your Career

If you’re a working professional, then career success is something that is often at the back of your mind. But it can often be hard to figure out how to succeed in your career. When you were in school, you probably imagined that getting an advanced degree and working diligently once you got a good job would automatically put you on the fast track to success. Unfortunately, in the real world, things don’t always work that way. While your degree may help you get work in your field and working long and hard may make you feel appreciated in the office, you might quickly discover people who appear less qualified or as hard working as you … [Read more...]

4 Ways Big Data is Revolutionizing the World of Small Business

Big data

The use of Big Data has been revolutionizing the world of business over the past couple of years and indications are that this will continue to grow in years to come. Big Data refers to large volumes of constantly changing data involving all kinds of statistics, which is relevant to many industries and business entities. This data is usually collected using customer surveys, as well as statistics from web browsing by consumers. Have you ever noticed certain ads showing up when you're online, which relate to products that you may have recently researched or even just looked at? That is the result of Big Data and is a form of advertising … [Read more...]

How a student can start his own small business

During the student years a person gets essential information he will use in the future. However, there are individuals that can't wait for the actual finish of university and want to start their business simultaneously. Such people differ with their enthusiasm and have a chance to create surprisingly profitable businesses. In addition, students can save time if they ask Edubirdie to help with academic assignments. Starting a business in college is a decision that can fundamentally change your life. If you feel that you have the desire and determination, read on! The brain is your master Hercule Poirot said that he used only “grey cells … [Read more...]

True leadership in small business

Truly successful businessmen have skills that allow them to achieve the best results. Outstanding businessmen succeed in their projects because of their exceptional leadership skills. They combine their professional skills with features of a leader to run their business. What do we need leadership? It is a way to unite people and lead them to the definite goal. Not every person is able to do it because working with human resources is complicated and requires a range of skills. However, nobody can create a successful business with a lack of leadership skills. If you are a small business owner and you tend to effectively develop your … [Read more...]

Focus of the Future: International Relations

international small business

As a small business owner, one of the challenges you have to overcome is staying up to date with recent changes, new trends and the developing market as a whole. It is a very competitive market, which means any advantage you can gain is an edge worth pursuing. For many business owners, this means finding new, more efficient manufacturing lines. For others, it means tightening the overhead costs further in an attempt to stay competitive. There are even startups whose operations are mostly online to save and reach more customers at the same time. If you want to focus on the future, however, the best thing to focus on is international … [Read more...]

Small Business Ideas for Students

Side income

University is getting more expensive every year. Many students look for ways to make extra money to help them avoid huge student debt. Some get part-time jobs; others try to make money online. But, have you ever considered starting your own small business? Often, people are put off by the idea of massive start-up costs. However, these days, so much can be done online yourself, in a lot of cases you can get started with nothing but an idea and a website. In fact, my own daughter makes student income by selling her own handmade jewelry. Here are some businesses you could start today. Cleaning Cleaning might not be the most glamorous job in … [Read more...]

How to Build a Successful Export Business

small business exporting

Starting a small business is a challenge for anyone, but starting a successful export business is an even bigger feat to accomplish. However, huge numbers of companies are able to overcome the obstacles that exist when you trade with other countries. Below are some of the ways you can ensure that your export business becomes a success. Education and Research First of all, you need the tools and knowledge required to become an efficient, professional exporter. The skills required to advance can be hard to come by, but there are numerous online MBA programs that teach you how to trade on an international stage. A recognized course like a … [Read more...]

Why Every Small Business Owner Needs to Hire an Accountant

small business accounting

Are you a business owner who is hesitant about hiring an accountant? If so, you could be making a big mistake and should seriously reconsider your position on this matter. Every leading business in every industry hires the best financial experts to look after their financial affairs - and this is one of the secrets to their success. Below are the main reasons why every small business owner needs to hire an accountant. Increases Your Financial Knowledge An experienced accountant has a wealth of knowledge that you can tap into. In most cases, an accountant will explain to you in great detail what they are doing and why they are doing certain … [Read more...]

Staying Healthy While Running a Small Business

Owning a small business can be one of the most exciting things in your life. Taking it to success is even more thrilling. Unfortunately, getting there means investing a lot of time and energy. For many small business owners – including myself at one point and perhaps you right now – this means falling into an unhealthy diet and work cycle. Unfortunately, studies compiled by the MSN online department of the University of Arizona confirmed that an unhealthy diet is one of the main causes of diabetes. Pair an unhealthy diet with a lack of sleep and bad habits such as smoking and lack of exercise, and it won’t be long before your pancreas … [Read more...]

Recovering Commercial Debt Without Losing Customers

Recovering Commercial Debt Without Losing Customers

Recovering commercial debt poses particular problems for business owners. On the one hand it is critical to ensure invoices are paid on time to maintain cashflow. On the other hand, chasing outstanding debts via a debt collection agency can rapidly sour a business relationship. Unless great care is taken a customer chased for payment can rapidly become an ex-customer. So what can be done to maintain cashflow but retain existing customers? Treat Each Client Individually Business customers fail to pay invoices for a variety of reasons. In many cases these are unfounded; as in the case that companies simply try to avoid paying in order … [Read more...]

Five Small Business Errors and How to Avoid Them

Many small businesses fail because they make certain basic errors. Hard work and a great business idea will not save a company if it makes one of these mistakes. This article reviews five key small business errors and explains how to avoid making them. Small business owners face many challenges. Hard work and perseverance are sufficient to overcome most of these obstacles. However, certain basic business errors can sink any small company, no matter how hard you work. Here are five such errors along with advice about how to avoid them. Lacking a strategic plan. It is not enough to have a strong vision and a wonderful product (or … [Read more...]

Avoid These Small Business Mistakes When Opening a Healthcare Clinic

Healthcare clinic

If you are a health expert working for a healthcare clinic in your area, but you are looking to take your expertise and start your own clinic, you will need to make sure you avoid the common mistakes most people make when starting their own clinics. The last thing you want when starting your own is to have missed important details and once it’s open, you have to close down again because you don’t meet the specific criteria. Have a look at the following information that will help you avoid the mistakes when starting your own healthcare clinic. Don’t Cut Corners When It Comes To Licenses All businesses require specific licenses depending on … [Read more...]

4 Reasons Why Every Small Business Owner Should Consider Hiring an MBA

MBA

It is estimated that business degrees account for a quarter of all master’s degrees awarded in the U.S. MBAs are considered to be a valuable academic qualification in today’s overly competitive job market, and holders of a master’s in business administration degree are in high demand. In 2016, an overwhelming 88% of companies expressed a desire to hire MBA graduates. For young startups and small businesses, hiring an MBA graduate can be highly beneficial. The three main benefit of hiring such a graduate are: Bring a Diverse Set of Skills Individuals interested in applying for an online MBA degree or a normal class-based program must … [Read more...]

Could Sentencing Reform Benefit Your Small Business?

Sentencing reform

A Look at the Potential Benefits of Sentencing Reform According to studies complied by Portland State University’s online criminal justice program, there has been a huge spike in the federal inmate population. There were 24,640 inmates serving in federal prisons back in 1980. That number has increased by a whopping 790%, with over 200,000 inmates serving in federal prisons in 2014. Today, all federal prisons are overpopulated by 25% or more. The main cause of this is the mandatory sentencing received by many non-violent offenders, especially those involved in drug-related cases. A reform is underway to fix the problem. Known as the … [Read more...]