Using Mobile Marketing to Promote Your Service

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Marketing is defined as: The process or technique of promoting, selling, and distributing a product or service (Merriam-Webster) Mobile marketing is further defined as: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through and with any mobile device or network. (Mobile Marketing Association If we put these two definitions together we get a definition we get: Mobile marketing is the means by which an organization communicates and engages with its audience using mobile devices or networks to promote, sell or distribute a … [Read more...]

How to Find the Right Platform to Raise and Donate Money

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With a growing number of crowdfunding websites, those looking for funding for their projects as well as those looking to donate can find it hard to identify the right platform to do so. The growing number of internet users worldwide is a good sign for the crowdfunding industry as it means that more and more people will use the various platforms to raise money, and many donors will also come by to assist. The main challenge will be for them to find the right platform to use to make or receive the donations for the projects to be up and running. The following tips are for you to choose the right fundraising platform: Risk Whether you … [Read more...]

How to Increase Revenue for Your Next Conference or Convention

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Everybody knows that one of the best ways to establish yourself in your field is to produce your own events. What not everybody knows is that conferences and conventions are incredibly expensive to produce, and the profit margin on them is relatively small. Thankfully, there are many methods you can use to increase that margin. Here are a few of our favorites: Expand Your Advertising Space You already know that you will need event sponsors if you are going to be able to afford to produce your event. Many organizers, however, limit their advertising space to their printed programs and entrance banners. This is understandable. There are … [Read more...]

Increasing Productivity through Comfort

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Every person in business knows why productivity is important. Productivity is a measure of efficiency and it is defined as a ratio of outputs to  inputs. Productivity is one of the most crucial components of success and can be described as the capability of working people to produce something beneficial for their company. When it comes to improving productivity at the office, the design of a work place is an important factor of potential capacity of a person. With a quality business chair, a person has the comfort needed to boost his or her performance. Also, it is an important factor in the visual identity of clients. As to health, let us … [Read more...]

Should you leverage the title to your auto?

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Vanderbilit University wanted to know if the assertion that many people lose their autos due to bad car title loans was true or not. Vanderbilt’s Paige Marta Skiba, an associate professor of law, sought to answer the question. What did her research show? "Repossession affects few borrowers, and our evidence indicates that most borrowers will not lose their only way to work because of repossession." Car title loans are often used by many people who are shut out from the mainstream banking system. And, these loans can be expensive. A borrower is more likely to have trouble paying the loan back, particularly if the interest rate is as high as … [Read more...]

How to Launch a Startup Engineering Firm

Want to be your own boss? Now is the time. With modern technology, starting an engineering firm, getting clients and coordinating workflow has never been more within reach. Advanced technology, co-working tools and the ease of collaboration has leveled the playing field to the advantage of the small, and even one-person, engineering firm. How Easy Is It? Capital investment is needed, but robust and affordable, collaboration tools make co-working far less expensive now than in years past. With the help of advanced technology, an engineer can get much of his or her job done remotely and through the use of digital tools. It’s okay to … [Read more...]

How to Succeed in your First Trade Show

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So many of us have experience working trade shows. We're all familiar with the complexity of shipping all your materials, negotiating which floor space you will rent, and setting up the booth. That's the fun part, right? Setting up the booth is typically the one thing we don't have to do. After all, the trade show floor is run entirely by union employees and thus, we aren't allowed to set up our own booths anyway! But what about the small business that hasn't started down the trade show path? What should you expect on your first show? Here are some things to keep in mind when planning your first show: You'll need a custom trade show … [Read more...]

Are you video chatting in the dark?

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Business video chat has become the norm. Not so, you say? Well consider this. According to a recent survey conducted by Tagove, a provider of live chat software, live chat has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email and 44% for phone. And think about who you are selling to. If you are selling to Generation Z, you might want to perk up and take notice. According to Applied Systems and InVEST, people in this new generation actually prefer a face-to-face meeting when making a purchase. That can be in-store or over a live video chat session. So now what do you think? But if you've … [Read more...]

Eight Mobile Marketing Tips You Don’t Want to Miss

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Mobile marketing is expansive, and nearly everyone has a smartphone these days. As the industry expands, so, too, will effective strategies. Right now, there are 3.469 billion mobile users, accounting for 5.1 percent of digital marketing penetration. Sound strategies breed winning goals, and 2015 has more than a few valuable tips for industry impactors. Check out the latest tips, straight out of the marketing mix: Tip One: Don’t Neglect Location Sure, mobile marketing is mobile, but customer connection needn’t adhere solely to remote data gathering. You need to understand location, perfecting your business model while leveraging it with … [Read more...]

Business Greeting and Thank You Cards: Expert Customer Retention

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In today’s busy electronic world, businesses must work harder than ever to develop customer loyalty. After all, your product or service is just a quick web search away, allowing shoppers to compare prices and features at lightning speed. It would be impossible to always have the lowest prices, and that typically isn’t a good business strategy anyway, unless you’re running a mammoth big box store. As a small business, you need to sell yourself and your company as someone worthy of your customers’ loyalty. Believe it or not, simple greeting and thank you cards can set you apart from the crowd. Personalization Increasingly, customers are … [Read more...]

5 Must Have Tools for IT and tech start-ups

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Alright, you are finally stepping out to make a career move on your own. Like most entrepreneurs your objective is to start small and expand. To do this, you are going to need the right tools. Every start-up (specifically IT and Tech) needs branding and tech tools to be visible and competitive. You are likely looking for something with style, speed, ease of use to get yourself started, and of course, an affordable price tag. There are hundreds of thousands of tools available on the market, but on such a constrained budget, it can be a huge challenge to find the right tool and time to actually acquire it. As an entrepreneur, you are … [Read more...]

How a Custom Box Manufacturer can Assist Your Business

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Chances are you have heard the cliché that you shouldn’t judge a book by its cover, and in the business world, you cannot deny the fact that the packaging you present to the public is extremely important. The box that the item comes in is usually just as important as the item that is inside of it. From a physical store display to the world of ecommerce, implementing the use of unique packaging is essential to sell all different types of merchandise. One of the best ways that you can get unique packaging for your goods is to utilize the services of a custom box manufacturer and receive custom shipping boxes. These manufacturers will help … [Read more...]

Helpful Moving Tips

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The biggest thrill in most people’s lives is buying a new home. There are a number of things you have to consider when choosing the right home and among the most important is the distance of the move. Moving is something most people dread and will avoid if at all possible. In order to be successful during the moving process, you will have to do some work and be organized. The time you spend trying to get everything organized will be more than worth it in the end. The following are a few helpful moving tips to use to make the process go much easier. Get Your Supplies Early The first thing to do when trying to make this process go easier is … [Read more...]

How to Write a Good Whitepaper

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Whitepapers found at places like whitepaper.com these days are among the best ways of documentation, whether it is a problem, technical information or advertising techniques. Although we say whitepapers and issues, it may sound a lot more like a case study. Therefore first, let us begin with how you can differentiate a white paper from the case study. A whitepaper is really a representation of a document or manual of a technique, policy, company idea or technical problem. It works as an efficient sales and research tool, as these retain the comprehensive study of a specific issue, whereas, a case study deals with just one problem and its … [Read more...]

Four Startup Staffing Strategies

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With all the emphasis from venture capital experts and the hallowed halls of prestigious business universities on the importance of conducting a lean startup, where is the fine line between too big a staff and being under-staffed? Many entrepreneurs are likely to ask this question, but it may not be the best question to ask, especially when you’re too busy with other matters such as the rental of office suites. Thinking of staffing requirements from a quantitative perspective can easily lead to the kinds of problems such thinking is trying to avoid. A more productive way to address lean startup staffing is to question it qualitatively … [Read more...]

HGV Insurance Considerations

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You don’t really have much choice deciding whether or not to insure your heavy goods vehicle – the law requires you to have a minimum level of cover before it may be driven on the public highway. That legal obligation aside, however, there are many aspects of HGV insurance where you do have options. Taking into consideration some of these may help you not only to secure the precise coverage you need, but also help you to save money: Levels of HGV coverage Just as with the motor insurance for your own car, there are three broad levels of coverage: third party – the basic minimum level of cover required by law and designed to … [Read more...]

How To Start A Successful Business With Less Than $5000

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There has never been a better time to pool your funds and start a new business. All over the world there are specialist government schemes in place that have been designed to encourage innovation, and while they don’t make the endeavour as easy as some would like, it’s no longer as difficult to get a company going as it once was. With this in mind, today we’re going to take a quick look at what you need to do to start a business with less than $5000 in the bank. Don’t worry, while this might seem like an impossible task, if you follow the advice in this article, you’ll soon find the road ahead becomes much clearer. I started my own company … [Read more...]

Benefits of Customer Relationship Management Systems

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Every business that deals directly with customers can derive excellent benefits from investing in a customer relationship management (CRM) system. CRM systems are designed to help in all aspects of a business’ dealings with its customers. They provide a streamlined approach to delivering relevant information as and when required. 1. CRM centralizes functions When CRM is properly implemented, all staff members work from the same set of integrated tools, using the same centralized database. This leads to increased productivity and better use of one of a business’ most important assets, namely its customer information. 2. CRM … [Read more...]

Where To Source Articles

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Adding fresh content to your website is an important factor in search engine ranking, getting more people to visit your website and attracting advertising links. Visitors will not stay long if the articles on your website are always the same and do not offer a lot of value. Below are several ways to obtain quality articles to post on your website. Write the Articles Yourself While many website owners do write their own content, they find that in the long run it takes time away from other tasks they could be performing to increase efficiency and growth. Conducting research and writing is time consuming. The advantage to writing your own … [Read more...]

Tips On How To Time The Sale Of Your Business

Selling a business shouldn't be something that you think of one day and then decide it's time. It takes planning, timing, and a lot of work before you can sell it for what it's worth. Of course, you may be able to find a buyer fairly fast if you are willing to sell for cheap, but why lose out on money that you have been working so hard to get? We are going to be covering why it is so important to time the sale of your business so that you can maximize your profits. Market Research One of the biggest reasons you will want to time your sale is because the market might be crowded with similar businesses for sale. The more businesses for … [Read more...]

Interesting Small Business Ideas For Entrepreneurs This Summer

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All entrepreneurs should know how to spot a lucrative business idea, but sometimes we all need a little shove in the right direction. With that in mind, the article you’re reading this morning will hopefully present you with some amazing suggestions you simply won’t want to overlook. For the most part, you will have heard of all these business ideas in the past, but you may not have realised just how fruitful they can be. So, today I’m going to attempt to explain exactly why each of them is worthy of your time, and why you definitely don’t want to hesitate when setting the wheels in motion. Presuming you have enough capital to launch a new … [Read more...]

Let Monetization Software Take You Higher

Across the vast reaches of the Internet universe, site owners, video curators, bloggers and news aggregation sites pretty much are in operation for one reason...to monetize their digital assets - and to provide users with invaluable content of course – but mainly the first one. To put it into perspective, let's say you're a web strategist, whose responsibility is to direct the long term vision of a website. This vision should simultaneously satisfy the requirements of technology, community and business. A major part this mission is keeping your website profitable. In the context of directing your strategy for monetizing your website, … [Read more...]

How to Void and Un-void Checks in QuickBooks

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Although there are many different accounting software options available on the market, one of the most popular and robust is QuickBooks (Source: http://financialsoft.about.com/od/smallbusiness/tp/Accounting_Software.htm).    It can handle the needs for almost any small business and large business alike. One of the features that is available in QuickBooks is often used is for writing checks. Unfortunately, there are times when these checks need to be voided and, even after a check is voided, it may need to be un-voided. Here is how to do both seamlessly within the program.  Voiding a Check  Voiding a check deletes the amount of the check … [Read more...]

Great Business Ideas are Often Surprisingly Simple

Those of us who dream of operating global businesses may often find ourselves looking at the track records of established entrepreneurs. After all, if they have been able to find success in this sphere, then it stands to reason that there is much that we can learn from them. I believe that this is a sensible way of thinking, enabling us to appreciate the approaches that have driven others to success. Where I think that there are risks associated with thinking in this way is when we fail to detach ourselves from the specific businesses that are involved. Creating the next Facebook As an example, we may read about Mark … [Read more...]

Planning and Preparing Your Business’s Overseas Expansion

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The decision to expand a business internationally is a major decision to make, one many business owners consider, with the savviest of the lot understanding that there’s more to a successful overseas expansion than just opportunities that exist elsewhere, no matter how outstanding they might appear, or actually be. The manner in which you expand abroad will come down to a wealth of factors, most notably the nature of your overseas expansion – setting up franchises abroad, shipping to overseas retailers, operating bricks-and-mortar stores, etc. – and to what extent, the size of your business organisation and the countries to which you’ll be … [Read more...]

5 Tips on Starting Your Own Local Business

Running a local business is a very rewarding experience, but it can be stressful at the same time since it's going to demand a lot of your time and focus. If you have thought about starting your own business, you may be seeking tips to successfully get the ball rolling. With that being said, let's take a look at some basic ideas and guidelines that you can use to get started: #1 Thinking of an Idea First off, you're going to want to have idea on what you're going to want to do. While the idea may sound good to you, you're going to want to make sure that you fully research your area to make sure there's a demand for this particular service. … [Read more...]

How to Get Control of Your Business Expenses

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Naturally the aim of any business, however big or small, is to generate the largest profit possible and be constantly finding new ways to increase income. Whilst cutting down expenses can be a relatively easy task, it is that balance of cutting costs efficiently without compromising the quality of your product or service that is the principal challenge. Business Costs Whether you’re situated in offices, shops, factories or a mixture of all, rent or the cost of your premises is likely to be one of the biggest outgoings of your monthly budget. Moving further away from the centre of the town or city is always likely to reduce costs, but if … [Read more...]

7 Tips For Entrepreneurs Starting A New Company In 2014

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What does it take to call yourself an entrepreneur? One business? Two businesses? Who knows, but one thing is certainly not up for debate; 2014 is the year for getting new projects off the ground, and so you need to move fast to capitalise on the state of the global economy. We’ve been experiencing a pretty poor financial outlook since the crash of 2008, but over the last twelve months things have started to look more promising, which is why millions of individuals and businesses are now willing to get their wallets out and spend more enthusiastically. So, starting a new company right now could let you ride the wave and attract customers and … [Read more...]

What a Business Owner Wants to See from a CV

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There are many lengthy guides online letting you know how to create the perfect CV for that career search and  job interview you’ve managed to obtain, but most of them are far too long and boring, which is why I’ve decided to condense that information into only 500 words. This should go part of the way to making your life a little easier over the next few days, as it can be difficult to know which details you should include, and which are best left out. Don’t get me wrong here, I’m no professional CV writer, but I have been offered every single job I’ve ever had an interview for, so you can guarantee my technique is adequate. The most … [Read more...]

Tips for Small Businesses – How to Build a Real Mobility Strategy

Modern technology can be a hurdle for many small business owners. There are so many buzzwords and it can all be pretty confusing. There are still small business owners who don't have any kind of web presence at all, so getting involved in mobile is still a big leap. Things like social media, online reputation management, and the cloud can all leave small business owners with a puzzled look on their face, and that's before you even start talking about a mobility strategy. Let's take a look at some advice and tips for small business owners that are looking to step up their mobile game this year. Creating a Presence The first step is to … [Read more...]