Last Updated on October 17, 2020
Many companies are now turning to lead generation to help their company grow. A lead generation specialist’s approach is to actively look for clientele with the most potential i.e. customers who are likely to be genuinely interested in your product or services.
It’s like sifting out the wheat from the chaff, figuratively speaking. Lead generation is based on the idea that you waste too much time and resources by trying to reach out to the wrong customers.
By turning to a lead generation call center, you can increase your performance whilst freeing up time to focus on the other important tasks involved in running your business.
What is a lead generation call center?
Simply put, a lead generation call center will transform possible sales leads into actual business for your company.
They are a team of salespeople employed outside of your company to screen prospective clientele by going through lists of sales leads and determining those with more potential.
They will do this through a variety of means, including:
1. Working with, not for, your company
Before coming up with a plan of attack, an outsourcing sales lead generation call center will put their heads together with your company and establish what your aims are, what marketing techniques are already being used, and what your product is all about.
Once the sales lead plan has been devised, they will constantly communicate with your business to make sure that you are satisfied with how it’s being outworked. It’s all about strategy, but it’s also about communication between the two bodies.
2. Using top quality lead data
Lead generation call centers should use the information given to them by your company to produce top quality graphs and data. This data will help them reach out to the most suitable prospective clients. This data should be checked and rechecked to make sure that it is up to date and accurate.
3. Filtering through old leads for prospective clients
Leads that maybe once weren’t driving any sales could now be in the market for your product. A good lead generation call center will take the time to call up old leads and decide if there is any level of interest worth acting on.
4. Dealing with your cold calls
Cold calling may be the most unpleasant part of your telesales process, but a lead generation call center will be happy to deal with this for you. Nobody likes to be hung up on or rejected – even when it is in the job description – so fortunately this gruelling task will be taken out of your hands and dealt with by the agents from the call center.
5. Infusing the telesales process with their experience
The team of lead generation call center agents are well-equipped to deal with all the challenges they may face in trying to help you achieve your goal in driving leads. They’ve already worked for a variety of industries and helped them grow their sales, so you can trust them to do the same for you.
What are the benefits of using a lead generation call center?
There is no doubt that there is a multitude of benefits to turning to a lead generation call center for help with driving your sales.
It will save you time
You’ll suddenly free up a lot of time to do the other things that you’ve had to put on a back-burner. Maybe you’ve been putting off sorting out your finances or dealing with staff. Whatever you’ve had to postpone, now’s your chance to get it done, because you’ll no longer be having to deal with your leads on your own.
It will save you money
Using a lead generation call center will work out a lot cheaper than financing your own receptionist or mobile sales team. See below for approximate costs. On a similar note, a lead generation call center will be able to reach out to a lot more leads in one day than a mobile sales team, for example. The technology, experience, and training needed for maximum results will be included in the cost you pay to hire a lead generation call center. It will definitely be money worth spent.
It will get you swift results
An outsourcing team will also help you reduce lead time. They will be skilled in helping you to get the results you’re looking for as quickly as possible. They will do this by having a solid plan, clear goals, and by honing in on their strengths. Without cutting corners, the technology they use will help them move through the steps as seamlessly and as speedily as is feasible.
Does your company deal mainly with business to business? If so, check out our guide on B2B Lead Generation Call Center Services, B2B Appointment Setting, and our article reviewing the best Appointment Setters Services.
What is a B2B Call Center?
B2B, of business-to-business, is when one company provides services for another company, such as in the case of a lead generation call center. The B2B call center’s focus is on the company and how they can best support and work for them.
A B2B company will take care of the jobs that your company is finding a burden to handle on its own, such as cold calling and chasing leads. You can count on a B2B company to be up to scratch with the most recent techniques in how to deal with lead generation. They only employ the most skilled employees for the job and will use their expertise to your advantage.
A B2B call center will help you maintain quality relationships with your clientele by keeping tabs on the satisfaction level of your customers and constantly improving on their service. You can expect a B2B call center to increase your B2B sales.
Wondering about the costs of a telephone answering service? Want to know what an answering service is? We’re here to help guide you, whether you are looking for advice on the best telephone answering services, an outsourced receptionist service, a basic message taking service, or more specialist services such as HVAC answering services.
How Much Does Outsourcing Your B2B Call Center Cost?
The average cost of employing an outsourced call center in the US is $20-30 per hour. In some cases you may be able to choose between paying by the hour, paying per performance, or choosing a plan which mixes the two.
For a cheaper option, you may wish to consider looking into offshore outsourcing; an international company may be able to offer you cheaper rates due to excellent currency exchange. They may likely also be able to provide you with service spanning over many different time zones; an added benefit to consider.